"Blig Merk" <> wrote in message
news:d3780971-8415-4941-b860-...
> It looks like buying ATI was like taking a poison pill. Yeah, the
> current set of ATI graphics cards are doing alright but they also
> don't seem to be priced to make any huge profits. Plus, once Nvidia
> gets 45nm versions of the GX260 and GX280 on the market towards the
> end of the year at just about the same price point, they are going to
> clobber the ATI cards since the GX260 (lower end) is about even with
> the HD4870 (high end) in performance right now.
>
> The AMD/ATI financials are here. AMD stock value is 1/4 of what it was
> last year at the same time. There are a lot of big negatives on their
> balance sheet:
>
> http://www.bloomberg.com/apps/quote?ticker=amd
>
> And this page has even more details. Wow, all of AMD is now worth less
> than half of what they paid for ATI in 2006! Looks like that was a
> really bad move.
I'm not so certain. In the short term, the numbers seem to suggest that AMD
buying ATI was a bad move. And the future might indeed show that it was a
bad move.
HOWEVER, in the context of how hardware components are going to evolve over
the next (roughly) ten years, AMD is still in a better position (after
purchasing ATI) to compete with Intel / nvidia in the LONG run. That is, if
their current financial problems don't totally doom the company to
non-existence.
You need to keep in mind that the CPU, as we know it today, will soon be
replaced by the GPU. In other words, AMD would have to start producing
higher-end "graphics cards" (graphics chips really) or go out of business.
This applies to Intel as well, but Intel has been kinda sorta dabbling in
graphics chips for a long time. So Intel wouldn't necessarily need to buy
an ATI or an nvidia to prepare to retool for the new platforms on the near
horizon, where the GPU takes over the CPU functions.
I know it might be hard for some people to imagine, but the CPU as we know
it today is quickly becoming obsolete. Graphics chips have advanced so far
and become so powerful that soon it will be unnecessary to even install a
CPU in a computer. The graphics processor will soon be so powerful, that
asking the GPU to also perform the CPU functions will be like tossing a bag
of concrete in the back of your pickup. Will the "engine" notice the extra
load or slow down at all? Nope. Likewise, the CPU functions, if handled by
the GPU, will not noticeably slow down the GPU at all.
That is the future of the PC platform...no video card, just a video chip
(GPU) on the mainboard, where the CPU used to be.
So it was the RIGHT thing for AMD to buy ATI. It was their only route that
might possibly lead to the long-term survival of the AMD corporation. Was
it a mistake? I think in the long run one of two things will happen:
1) AMD/ATI will overcome current financial problems and survive long enough
to produce the new GPUs (which function as CPUs also) that bring the
combined corporation back to profitability.
2) AMD, as a corporation, might go bankrupt or be sold to Intel or nvidia
or someone else. But IF this happens, it will not be as a result (direct or
indirect) of the purchase of ATI. Without ATI, option 2 would have
happened, eventually. The purchase of ATI was the only thing that MIGHT
prevent it.
I'm hoping 1 will happen. -Dave