Just for anyone interested, the problem was the jumper
I had over the power leads so I could start it out of the
case. ATX power supplies turn on with a momentary closure
of the power-button circuit. Leaving the jumper over the
leads makes the power supply think you are holding the power
button in to turn it off. I found the answer here:
http://forums.extremeoverclocking.co...c/19050-1.html
To get the board powered up, I removed the jumper right after
the cpu fan started spinning, and the board stayed powered-up.