Lance Armstrong bracelets, the yellow rubber wrist bands inscribed
with the motto LiveStrong, are tangible parts of champion American
cyclist Lance Armstrong’s legacy. Diagnosed with testicular cancer on
October 2, 1996, Armstrong battled with the disease and didn’t let it
get in the way of his will to wear the yellow jersey once again to
compete in the Tour de France cycling tournament. In partnership with
sports apparel firm Nike, he started selling his Lance Armstrong
bracelets for a dollar apiece, with the profits going to the Lance
Armstrong Foundation to fund cancer research.
It is not so surprising to find that the Lance Armstrong bracelets
have become a cultural phenomenon. Aside from being very affordable,
people feel they are contributing to a worthy cause by buying and
wearing the yellow bracelets. Add this to the fact that the wrist band
is not difficult to wear as a fashion accessory. It goes along well
with almost any attire: from your regular jeans-and-shirt attire to
preppy to sports outfits. School children and teenagers think it is
hip to be seen wearing one, and it doesn’t make a huge dent in their
allowance to buy it. Professional athletes have been seen wearing them
at sports events. Even corporate executives in power suits have taken
to wearing these Lance Armstrong bracelets.
Made from rubber, it is similar to other cause-related bracelets that
have emerged over the past years, such as those for breast cancer and
diabetes. Many Americans collect these wrist bands, including the
Lance Armstrong bracelets, because aside from being fashion-friendly
http://rota6566.110mb.com/html/Boths...002/47590.html
Linear Mode
