New York Times
Wednesday, July 23, 2008
Technology
July 22, 2008, 11:57 am
Microsoft Tries to Polish Vista
By Saul Hansell
MS Vista
Microsoft is really taking the gloves off this time. ZDNet is reporting
that it will spend $500 million to make a powerful statement to its
hundreds of millions of customers. I imagine the statement would have to
go something like this:
Windows Vista isn’t really as bad as they say. Honest. Please don’t
be mad at us. We promise our next operating system will be better. Pinky
swear.
Those aren’t exactly the words they use, but it is certainly the tone of
the ad that Microsoft has started running on its site. I can’t find it,
but Ed Bott at ZDNet did and has a copy here. It shows a painting of a
tall ship with the headline “At one point everyone thought the Earth was
flat. Get the facts about Windows Vista.”
That promotion leads to a page that acknowledges that Vista had problems:
But we know a few of you were disappointed by your early encounter.
Printers didn’t work. Games felt sluggish. You told us—loudly at
times—that the latest Windows wasn’t always living up to your high
expectations for a Microsoft product.
It takes a minute to figure out where to find Microsoft’s response to
this criticism: You need to click some arrows on the page. (Why can’t
Microsoft use the plus Icon popularized by Google and lots of others?)
The company asserts that it is now compatible with the vast bulk of
software and hardware. It also boasts that Vista is more secure, faster,
uses less energy and is even “sexier.”
Sure, Windows Vista gets a lot of compliments on its aesthetics.
But its style serves an important purpose: to put everything within a
click’s reach and make you more productive.
Microsoft, is probably right that Vista gets a bit of a bum rap. Lots of
people find that Vista works fine and is an improvement over Windows XP.
I use Vista on a home computer with little trouble. (And no, I don’t
hate Microsoft, despite what some commenters say. I am a big fan of Word
2007, and I even pay for Microsoft’s OneCare anti-virus and backup
software.)
But this is still a dreadful place for Microsoft to be. It is fighting
Google on one side and Apple on the other. And both of those companies
have flaws, products that don’t quite work right, have gaps and
disappoint users. But both Google and Apple have products that you don’t
need to be told to notice they are sexy. That changes how people see the
more prosaic parts of their product lines and makes people far more open
to considering new products.
Even if you are a big fan of Microsoft, consider which you would rather
read about first: a something new from Google, Apple or Microsoft?
After spending $500 million, Microsoft might be able to convince people
that Windows Vista is not awful. But just because you can show the earth
is not flat, doesn’t mean you will rule the new world.
Copyright 2008 The New York Times Company
http://bits.blogs.nytimes.com/2008/0...-polish-vista/
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It's still lipstick on a pig if you ask me.