> One would think the stores would try to double up and have the
> sales (at a low mark down perhaps) over that weekend so their
> customers get more for their dollar without having to actually
> cut into the companies profits. Obviously not the way corporate
> sees it. She went to all of the big box discount and electronics
> stores in the area.
More sales (at a lower profit) = more potential hassle with broken kit
So, with your corporate hat on, do you;
a) make the same profit with less exposure to warranty issues
b) make the same profit with more exposure to warranty issues*
*while incurring more shipping costs, quite possibly taking the profit
margin down further again
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