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5 Sure Fire Ways To Get Radio Play For Your "Independent" Music!

Discussion in 'Soundblaster Live' started by aztech, Jan 30, 2008.

  1. aztech

    aztech Guest

    You have to find radio airplay time if you're going to be heard and
    we're not just talking the local college campus. The trick is called
    promotion. Now that doesn't mean you just put your press kit in an
    envelope with a demo and hope they take pity on you. Perhaps you call
    a station and they give you the standard pitch of, "Send it and if we
    like it we'll put you in rotation." After a few months of never
    hearing your music, you automatically think you're not worthy.

    First, don't buy that. You're one of hundreds, maybe even thousands
    depending on your city. Your disc will probably end up in the trash
    or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you
    want to be heard and make potential sales, you have to stand out from
    the crowd, and in this jewel of an article, I'll show you Five(5)
    Knock 'em Dead Ways to Do Just That!:

    #1 - Get your CD into the right hands. The intern that's too busy to
    getting coffee or typing up a report for the station manager isn't
    going to be the one making the airplay decision. So find out who the
    head honcho is in that department and touch base with them. If the
    club you're playing at charges an admission or you have a show coming
    up offer to send the stations tickets to give away to listeners. Now
    keep in mind you can't give the tickets to the staff, since that's
    illegal and called payola, but you can offer free giveaway items to
    your potential audience.

    #2 - If you've got one station in your pocket, then drop names. Let
    them know that WABC is playing your music and it's getting a great

    #3 - Make genuine friends in the business. If you've got a disc jockey
    that's got you in rotation and really likes your sound, get to know
    them. Find out why they enjoy it and see if they've gotten any
    responses from listeners. If they haven't, ask if perhaps they might Q
    & A their callers about your music so you get a feel for your target
    audience. It's not a bad idea to ask them for a testimonial or quote
    if they're well known in your area if you know them personally. People
    help people. That's a fact so if you treat your area disc jockeys like
    a living and

    aztech, Jan 30, 2008
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