1. This forum section is a read-only archive which contains old newsgroup posts. If you wish to post a query, please do so in one of our main forum sections (here). This way you will get a faster, better response from the members on Motherboard Point.

PS4 News ~ Analyst: There Will Be No PS4

Discussion in 'Nvidia' started by AirRaid, Dec 4, 2006.

  1. AirRaid

    AirRaid Guest


    There Will Be No PS4 Analyst Claims

    David Richards - Sunday, 3 December 2006

    his week Sony Computer Entertainment Managing Director Michael Ephraim
    heads to London for a Sony PS3 summit. Top of the agenda will the March
    2007 launch of the PS3 into Australia and Europe as well as discussions
    on the future of the Sony games console which some are now saying will
    not go past the PS3.

    Late last week SCEA announced that it was reassigning certain top level
    executives, in particular moving former head honcho Kaz Hirai to
    president of SCEI (Japan) and Krazy Ken Kutaragi taking on the role of
    group chairman.
    During an interview with the Financial Times in London Nomura analyst
    Yuta said that the PS3 may be Sony's last console, since Hirai has
    traditionally been focused on the software side of business. During the
    interview he said, "The appointment of Hirai could be the start of a
    shift from hardware to software." He added, "I cannot now imagine a
    PlayStation 4."
    Other analysts claim that the statement seems to be a terribly early
    assumption, and indeed Wedbush Morgan analyst Michael Pachter disagrees
    with Sakurai. "I think Kutaragi's promotion signals absolutely nothing
    about Sony's plans for a PlayStation 4. It is embarassing that an
    analyst could reach that conclusion so soon after launch" he said.
    The shakeup at the Sony division that is responsible for Sony games
    consoles and software is seen in part as an indictment on the company's
    poor planning for the PS3 launch, in particular with Kutaragi no longer
    being involved in the daily PlayStation business (even though he
    technically received a promotion). As you probably know, the launch
    was plagued with several key titles slipping past launch, significantly
    fewer units available than anticipated, a delay into March 2007 in
    Australia, several technical glitches, and online functionality that
    was somewhat underwhelming.

    The surprise move, though technically a promotion, removes Mr Kutaragi
    from the day-to-day running of the games division.
    With the PlayStation3 only just past its difficult launches in Japan
    and the US, Sony is desperate to ensure that its complicated machine
    triumphs in the holiday shopping season. The company described the
    changes as "strengthening" its management line-up.
    In the longer-term, the PS3 faces stiff competition from Microsoft and
    Nintendo and a European and Australian launch next March for which some
    analysts fear Sony is not fully prepared for.
    Replacing Mr Kutaragi as Sony Computer Entertainment's global president
    and chief operating officer will be Kazuo Hirai, a veteran of SCE's US
    division, who prematurely claimed four years ago that the era of
    console wars was over.
    Investors know Mr Hirai as a slicker, more confident presenter than Mr
    Kutaragi. He is also understood to have stronger working relationships
    with American, European and Japanese games makers.
    Analysts said that Mr Hirai's promotion to a global role at SCE could
    mark a critical shift in management thinking, with Sony changing its
    emphasis so that the current generation of games console will be its
    last as a hardware manufacturer.
    "The appointment of Hirai could be the start of a shift from hardware
    to software," said Yuta Sakurai, an analyst at Nomura. "I cannot now
    imagine a PlayStation4."
    Mr Sakurai said that Mr Hirai's new global portfolio puts a
    predominantly software-focused manager in charge of the company, adding
    that SCE's future would be shaped by Mr Hirai's relationship with Phil
    Harrison, the president of SCE's worldwide studios.
    Analysts argue that while Mr Kutaragi, a brilliant engineer, was the
    right man to run SCE as a hardware powerhouse, Sony may now see better
    opportunities as a pure maker of games.
    Sony has taken a big financial risk investing in the PS3, and according
    to some estimates the company will still be making losses on the
    console for some years. Recouping that loss will depend on Sony's own
    ability to make popular games, and to nurture close relationships with
    third-party studios.
    Other analysts played down the significance of the reshuffle, arguing
    that Mr Kutaragi would retain tight control of the division he made so
    powerful within Sony.
    Mr Hirai's role, as KBC analyst Hiroshi Kamide sees it, will be to use
    his superior communications skills to smooth-over SCE's relationships
    with third-party games companies - relationships badly strained by
    the repeated delays of the PS3 launch, and the limited number of
    machines available even now.



    There will be no PS4 - analyst
    According to one industry watcher, Ken Kutaragi's effective demotion
    signals that PlayStation 3 will be Sony's last console.

    That's certainly quite a claim. Yuta Sakurai, an analyst at Nomura
    believes that in dropping an engineer like Kutaragi from day-to-day
    management of PlayStation and the promotion of Kaz Hirai and David
    Reeves is a sign that Sony is shifting its focus from hardware to

    "The appointment of Hirai could be the start of a shift from hardware
    to software," said Yuta Sakurai told The Financial Times. "I cannot now
    imagine a PlayStation 4."

    Sakurai argues that Sony may see a brighter and more profitable future
    in the gaming industry as a publisher of software rather than hardware.
    The company is losing vast amounts of money on PlayStation 3 and is
    faced with a rival in Microsoft that could in theory afford to sell
    Xbox 360 for $50 and make a similar loss on hardware as PS3.

    KBC analyst Hiroshi Kamide believes that Kaz Hirai's new role will be
    to "smooth over" relationship with third party publishers, as
    Kutaragi's failure to do so left PlayStation 3 without exclusives such
    as Grand Theft Auto and Assassin's Creed.

    Sony has responded to the speculation by the Japanese analysts.
    "Following the launch of the PlayStation 3 just a few weeks ago," US
    spokesman Dave Karraker told Gamespot. "And witnessing the huge
    consumer demand for the product, I think it would be rather
    short-sighted for anyone to predict there might not be a next
    generation of PlayStation product."

    However the issue is not about Sony's intent, but whether it can
    continue to fight toe-to-toe with Microsoft to own your living room.
    The end of the line for PlayStation is quite a claim, but you only need
    look at Sega for an example of a company leaving the losses of being a
    hardware company behind in favour of profitability as a software

    While the Xbox 360 is a great machine, do we really want a hardware
    monopoly in high-end consoles?



    Sony says it would be "rather short-sighted" to suggest there won't be
    a PlayStation 4, after Nomura analyst Yuta Sakurai did just that.

    Speaking to the Financial Times in the wake of Sony's decision to to
    promote Kaz Hirai, Sakurai said he thought SCE's future would be
    determined by the former US boss's relationship with worldwide studios
    boss Phil Harrison.

    But far more interesting were his thoughts on Sony's direction. "The
    appointment of Hirai could be the start of a shift from hardware to
    software," he suggested. "I cannot now imagine a PlayStation 4." (You
    think you've got it bad, Yuta - most of us in Europe cannot now imagine
    a PlayStation 3.)

    Inevitably, Sony has responded, with US spokesperson Dave Karraker
    telling GameSpot: "Following the launch of the PlayStation 3 just a few
    weeks ago, and witnessing the huge consumer demand for the product, I
    think it would be rather short-sighted for anyone to predict there
    might not be a next generation of PlayStation product."

    Indeed, Sony's never made any suggestion that it plans to stop with PS3
    - Hirai himself having noted that a PS4 is in his plans, and Phil
    Harrison having speculated on whether it will use discs or an
    e-distribution model.



    PS4 In 2010 Claims Sony. Major PS3 Upgrades In Between

    David Richards - Monday, 4 December 2006

    A PS4 will be launched by Sony but not until at least 2010 claims the
    Vice President of Technology for Sony Computer Entertainment Europe,
    Paul Holman.

    What will happen between then and now is that Sony will introduce a
    series of firmware upgrades that will give the PS3 more media centre
    capability while allowing for the introduction of third party
    applications and hardware "Such as interactive controllers" similar to
    the Nintendo Wii he said.

    "To say that there will be no PS4 because of a management change is a
    bit far fetched: he said.


    more articles:

    well anyway, we know Sony has been working on PS4 since 2005 with
    Nvidia and with Sony's partners in CELL. the question is, not "will
    there be a PS4?" but "what will the PS4 be?"

    Sony might try to copy Nintendo by going with a slightly or somewhat
    upgraded PS3 plus a new type of controller, (ala Wii Remote) or way of
    seeing the games (PlayStation VR perhaps?)

    before you even bother saying "why talk about PS4 when PS3 has only
    just arrives and not even released in Europe?" well my answer is,
    there was plenty of discussion on PS3 before the PS2 came out.
    AirRaid, Dec 4, 2006
    1. Advertisements

  2. AirRaid

    Kirby Guest

    Kirby, Dec 5, 2006
    1. Advertisements

  3. AirRaid

    Paolo Guest

    Paolo, Dec 6, 2006
    1. Advertisements

Ask a Question

Want to reply to this thread or ask your own question?

You'll need to choose a username for the site, which only take a couple of moments (here). After that, you can post your question and our members will help you out.