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SCEI and NVIDIA Annouce Joint GPU Development for SCEI's Next-Generation Computer Entertainment Syst

Discussion in 'Nvidia' started by Radeon350, Dec 7, 2004.

  1. Radeon350

    Radeon350 Guest


    Sony Computer Entertainment Inc. and NVIDIA Announce Joint GPU
    Development for SCEI's Next-Generation Computer Entertainment System

    For further information, contact:

    David Roman
    NVIDIA Corporation
    Tel: 408-486-6250

    Sony Computer Entertainment Inc.
    Corporate Communications (in Tokyo)
    Tel: 03-6438-8686


    TOKYO and SANTA CLARA, CA-DECEMBER 7, 2004-Sony Computer
    Entertainment Inc. (SCEI) and NVIDIA Corporation (Nasdaq: NVDA) today
    announced that the companies have been collaborating on bringing
    advanced graphics technology and computer entertainment technology to
    SCEI's highly anticipated next-generation computer entertainment
    system. Both companies are jointly developing a custom graphics
    processing unit (GPU) incorporating NVIDIA's next-generation
    GeForceā„¢ and SCEI's system solutions for next-generation computer
    entertainment systems featuring the Cell* processor.

    This collaboration is made under a broad, multi-year, royalty-bearing
    agreement. The powerful custom GPU will be the graphics and image
    processing foundation for a broad range of applications from computer
    entertainment to broadband applications. The agreement will encompass
    future Sony digital consumer electronics products.

    "In the future, the experience of computer entertainment systems and
    broadband-ready PCs will be fused together to generate and transfer
    multi-streams of rich content simultaneously. In this sense, we have
    found the best way to integrate the state-of-the-art technologies from
    NVIDIA and SCEI," said Ken Kutaragi, executive deputy president and
    COO, Sony Corporation, and president and Group CEO, Sony Computer
    Entertainment Inc. "Our collaboration includes not only the chip
    development but also a variety of graphics development tools and
    middleware, essential for efficient content creation."

    "We are thrilled to partner with Sony Computer Entertainment to build
    what will certainly be one of the most important computer entertainment
    and digital media platforms of the twenty-first century," added
    Jen-Hsun Huang, president and CEO, NVIDIA. "Over the past two years
    NVIDIA has worked closely with Sony Computer Entertainment on their
    next-generation computer entertainment system. In parallel, we have
    been designing our next-generation GeForce GPU. The combination of the
    revolutionary Cell processor and NVIDIA's graphics technologies will
    enable the creation of breathtaking imagery that will surprise and
    captivate consumers."

    The custom GPU will be manufactured at Sony Group's Nagasaki Fab2 as
    well as OTSS (joint fabrication facility of Toshiba and Sony).

    * "Cell" is the code-name for an advanced microprocessor under
    development by IBM, Toshiba and Sony Group.

    About Sony Computer Entertainment Inc.
    Recognized as the global leader and company responsible for the
    progression of consumer-based computer entertainment, Sony Computer
    Entertainment Inc. (SCEI) manufacturers, distributes and markets the
    PlayStation(R) game console and PlayStation(R)2 computer entertainment
    system. PlayStation has revolutionized home entertainment by
    introducing advanced 3D graphic processing, and PlayStation 2 further
    enhances the PlayStation legacy as the core of home networked
    entertainment. SCEI, along with its subsidiary divisions Sony Computer
    Entertainment America Inc., Sony Computer Entertainment Europe Ltd.,
    and Sony Computer Entertainment Korea Inc. develops, publishes, markets
    and distributes software, and manages the third party licensing
    programs for these two platforms in the respective markets worldwide.
    Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an
    independent business unit of the Sony Group.

    About NVIDIA
    NVIDIA Corporation is a worldwide leader in graphics and digital media
    processors. The Company's products enhance the end-user experience on
    consumer and professional computing devices. NVIDIA graphics processing
    units (GPUs), media and communications processors (MCPs), and wireless
    media processors (WMPs) have broad market reach and are incorporated
    into a variety of platforms, including consumer and enterprise PCs,
    notebooks, workstations, PDAs, mobile phones, and video game consoles.
    NVIDIA is headquartered in Santa Clara, California and employs more
    than 2,000 people worldwide. For more information, visit the
    Company's Web site at www.nvidia.com.

    Certain statements in this press release including, but not limited to,
    statements as to the development of the custom GPU, the benefits of the
    collaboration, the benefits, uses, and capabilities of the custom GPU
    and computer entertainment systems featuring the Cell processor, the
    fusion of computer entertainment systems and broadband systems, the
    agreement between the parties, and the manufacture of the custom GPU
    are forward-looking statements that are subject to risks and
    uncertainties that could cause results to be materially different than
    expectations. Such risks and uncertainties include, but are not
    limited to whether SCEI and NVIDIA continue the collaboration, whether
    SCEI continues to use the NVIDIA custom GPU as the foundation for a
    broad range of its applications, market acceptance of SCEI's
    next-generation computer entertainment system,, market acceptance of
    new products and technology, delays in ramping new products into
    production, manufacturing delays and defects, incompatibility of
    technologies, reliance on third-party manufacturers, general industry
    trends including cyclical trends in the semiconductor market, delays in
    integration of our products, the impact of competitive products and
    pricing alternatives, and other risks detailed from time to time in the
    NVIDIA reports filed with the Securities and Exchange Commission
    including its Form 10-Q for the quarter ended October 24, 2004. These
    forward-looking statements speak only as of the date hereof. NVIDIA
    disclaims any obligation to update these forward-looking statements.
    Radeon350, Dec 7, 2004
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